The T20 World Cup 2024 is underway with three matches already played. The ninth edition of this mega T20 event is being held in the United States of America (USA) and the Caribbean Islands and kicked off on June 2 (Indian Standard Time). This is the first time that the US is hosting a Cricket World Cup and it seems they are going all out in promoting it. The New York Times, one of the largest daily newspapers in the US, ran an advertisement depicting the iconic Statue of Liberty holding a cricket bat to draw local attention to the ongoing T20 World Cup 2024.
“Cricket is here” and “Come say hello” were the words on a full-page T20 World Cup ad that appeared in The New York Times on Sunday, June 2. The ad, which depicts the Statue of Liberty holding a cricket bat, aims to grab the attention of Americans and raise awareness of the prestigious T20 cricket tournament that the United States will be co-hosting with the West Indies for the first time in history.
See the New York Times ad for the T20 World Cup 2024 here
A full-page T20 World Cup ad in the New York Times.
The Statue of Liberty’s torch has been replaced with a cricket bat. 🔥👌
🏏 Cricket in America has begun. pic.twitter.com/hzpHKXpzOX
— Himanshu Parikh (@Sports_Himanshu) June 3, 2024
ICC and USA Cricket committed to promoting cricket in the country
Both the International Cricket Council (ICC) and the United States Cricket Association have been actively promoting the event to local sports enthusiasts who tend to favor American sports such as baseball. Notably, the event took place on the eve of the tournament after a captivating projection show was held at the iconic Rockefeller Center building in New York City, projecting images of all 20 captains. Fans gathered around the building and eagerly took photos with their mobile phones.
In the T20 World Cup, the United States will host 16 of the 55 matches, of which Dallas and Florida will host four each (Dallas has already hosted one of the four), and New York will host eight, including the most anticipated match between India and Pakistan on June 9.