YouTube is experimenting with new revenue-generating opportunities following the success of short videos.
This includes integrating longer clips into the Shorts feed to capitalize on the revenue that Shorts has generated in the past. But wait a minute, this news is a bit puzzling.
The concept of Shorts was originally about short clips, but with 70 billion views per day, it makes sense the app is looking to make the most of this audience across multiple formats.
YouTube shared a new post on the subject, confirming a new experiment: now, instead of the usual short videos, users can watch a mix of videos in different formats, including longer content. Common locations include a short video feed and a feed for longer videos.
YouTube is trying hard to capitalize on the popularity of short videos to increase video promotion, but the question remains as to how it will integrate the landscape format of longer clips into its vertical shorts feed.
I’m sure the app has all this planned and controlled, otherwise the results would be crazy.
Short videos have long been YouTube’s largest source of revenue, and there’s no denying the amount of engagement they get through the feature, which is why it makes more sense than ever to tailor recommendations through the short video format to grow your audience.
What’s even more interesting will be to see how users react to this, whenever it’s scheduled to be released.
Meanwhile, the platform announced that creators will start seeing more of their longer clips on the Shorts feed, which will show up as YouTube Shorts in the app’s analytics. It’s a bit confusing at first, as the whole concept doesn’t make sense.
Clearly there are plans, and while YouTube is keeping quiet about them, it’s clear that the goal is tied to piggybacking on the success of short videos to promote longer videos.
There may also be scenarios where the app appears more in fullscreen mode with the feed aligned vertically, which may be a direction to expand testing.
Only time will tell what the results will be specifically, but we will keep you posted on this.
Image: DIW-Aigen
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