Dublin, Aug. 13, 2024 (GLOBE NEWSWIRE) — The “US Media Viewing Time Forecast 2024: TV Shows Surprising Endurance, while OTT Streaming Grows Exponentially” report has been added to ResearchAndMarkets.com.
Digital media continues to steal time from traditional media, primarily driven by streaming OTT and social video, although TV’s decline is slowing and it’s not going away anytime soon. Time spent on individual digital platforms has remained relatively stable for now.
Key question: How much time will U.S. adults spend consuming media each day across different devices, activities and platforms in 2024?
Key Stat: In 2024, U.S. adults will spend roughly one hour more per day watching digital video than traditional TV, though the decline in TV viewing time will be slower than previously expected.
The full report includes:
3 Exportable files that are easy to read, analyze and share. 9 Charts: Provide reliable data in simple displays for presentation and quick decision making.
Key topics:
Summary Further growth in digital leads to slight increase in media usage timeSub-OTT challenges video throne, but TV remains strongYouTube, Netflix, Hulu and TikTok top the time spent by platformMedia Gallery
Graphs in this report
Average time spent per day watching digital video & traditional TV among US adults, 2021-2025Average time spent per day watching digital & traditional media among US adults, 2021-2025Average time spent per day watching media among US adults, 2010-2025Average time spent per day watching a specific activity among US adults, 2024Average time spent per day watching subscription OTT video among US adults, 2019-2025Average time spent per day watching traditional TV among US adults, 2019-2025TV still accounts for over 40% of total video viewing time, but the gap for sub-OTT is narrowingAmong the overall population, YouTube and Netflix have a large lead in viewing timeAmong active users, Netflix, Hulu and TikTok lead the way in viewing time
For more information on this report, please visit: https://www.researchandmarkets.com/r/hb2lqn
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US Media Time Forecast 2024