Uber Technologies, Inc. develops and operates proprietary technology applications in the United States, Canada, Latin America, Europe, the Middle East, Africa, and Asia excluding China and Southeast Asia. The company operates through three segments: Mobility, Delivery, and Freight. The Mobility segment connects consumers with a variety of transportation modes, including ridesharing, carsharing, micromobility, rental, public transportation, taxis, and other modalities, and offers riders different vehicle types, financial partnership products, and advertising services. The Delivery segment allows customers to search and discover restaurants for grocery, alcohol, convenience stores, and other retailers, order meals and other items, and advertise with Uber Direct, a white-labeled delivery service for retailers and restaurants. The Freight segment manages a transportation and logistics network that connects shippers and carriers in a digital marketplace that includes carrier prepayment, pricing, and shipment booking. The company offers an on-demand platform that automates end-to-end logistics transactions for small and medium-sized businesses to global enterprises. The company was previously known as Ubercab, Inc., but changed its name to Uber Technologies, Inc. in February 2011. Uber Technologies, Inc. was founded in 2009 and is headquartered in San Francisco, California.
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