MUMBAI: Meta’s mobile calling and messaging service WhatsApp has launched Channel Categories, a new way for users to browse and find channels that they are interested in. Users can now search across seven different categories to find different channels to follow, including people, organisations, lifestyle, sports, entertainment, business and news & information.[更新]In tab[探索]Selecting this will display all categories and associated channels in the directory.
Over 500 million people worldwide use Channels every month and in India there are thousands of channels including Bollywood star Kareena Kapoor Khan, Indian cricket team, Diljit Dosanjh, Bollywood stars Katrina Kaif, Vijay Deverakonda, OTT platforms Netflix India, Mathravi Duniya and many more.
Additionally, Bollywood star Ayushmann Khurrana also joined his WhatsApp channel today, bringing fans closer to his personal journey and interests. Ayushmann’s channel will provide followers with content and behind-the-scenes updates on everything from his career to his daily life, especially poetry.
Launching her new WhatsApp channel, Khurrana said, “Today, with the launch of my new WhatsApp channel, I hope to get one step closer to staying connected with my fans on a one-to-one basis. Through my WhatsApp channel, I hope to create a close-knit community and share my thoughts, daily inspirations, poetry and moments that I would normally only share with family and friends. So, it’s going to be very personal, introspective and candid. Stay tuned!”
WhatsApp added that as Khurrana steps into the world of WhatsApp channels, fans can expect a blend of charisma, creativity and quirkiness that only he can bring. From sharing his favourite recipes to dishing out witty poetry, his WhatsApp channel aims to make fans’ everyday lives a little more artsy and fun.