What’s cute, cuddly, and not chewable? Squashmallow!
Jazwares, the company behind Squishmallows, has unveiled a collection for the upcoming holiday season, including Halloween-themed products and collaborations with Harry Potter and Stranger Things. And it’s adorable.
“We have products to suit every budget, every fan, or anyone on your list,” Jazzwear executive Brett Ingraham said at a press conference in New York City earlier this week. spoke to USA TODAY in an exclusive preview of the collection. “From toddlers to adult collectors, moms to dads, kids and Hello Kitty fans, what we have spans the entire world.”
Ingraham added that he hopes the new line of squishmallows will bring “joy” to consumers, taking them back to their childhoods and reminding them of “innocent times.”
“Toys are inherently meant to stimulate the imagination, take you into a world of possibilities, and reduce stress,” Igraham says. “It’s a moment of happiness. It’s just a moment of joy (and) I hope (these toys) bring people a moment of joy.”
Squashmallows and other Jazzwear products, such as Hello Kitty stuffed animals, are available for purchase at various prices on Jazzwear’s website or at retailers such as Amazon, Target, and Walmart. While some products are sold out, others will be available in the coming weeks.
What is Suxmallow?
Similar to Beanie Babies, Squashmallows are cute stuffed animals with their own names and unique bios. The toy has a compact and soft design, making it perfect for young children. They come in a variety of shapes and sizes, from 5 inches to 24 inches, and many are based on pop culture characters like Baby Yoda and Chewbacca.
“Since its debut in 2017, Squishmallows has featured collectible plush toys with adorable personalities, quirky designs, and an ultra-soft feel,” Jazwares says of the product on its website.
Click here for Squishmallow’s holiday lineup
micro mallow
The Micro Marrow collection also includes a Ferris wheel, which Jazzwear says “can store and rotate 22 individual Micro Mallows, with space at the bottom for more storage (just connect the capsules is)”.
“This twirling display is the perfect display piece for any Micromallows collector and also includes four exclusive Squishmallows favorites – Delilah Dinosaur, Junie Banana, Roberta Lobster and Winston Owl – in their smallest size ever. ” says the official product description.
Suxmallow x Stranger Things
Sushmallow x Harry Potter
Squashmallows for pets
Sushmallow Halloween costume
In addition to costumes, the Squishmallows Halloween collection also includes a bag to collect all your treats while trick-or-treating.
hello kitty
This year, Jazwares also collaborated with Hello Kitty to celebrate the character’s 50th anniversary with special gift boxes and plush toys, as well as an ultra-soft sleep plush.
Contributor: Anthony Robredo, USA TODAY
Saman Shafiq is a trending news reporter for USA TODAY. Contact her at sshafiq@gannett.com and follow X and Instagram @saman_shafiq7.