Have you ever felt like you fell out of a coconut tree? That’s what I felt when Kamala Harris memes started flooding my feed. The internet is going crazy after President Joe Biden announced on July 21 that he will not run for president in 2024 and will endorse Vice President Kamala Harris for the Democratic nomination. Kamala Harris brat memes? Not on my election bingo card.
Thanks to Charli XCX’s album, it’s officially Brat Summer, and it’s clear that this summer is all about embracing your inner boss. After Biden withdrew from the 2024 race and the VP edit appeared alongside various Brat tracks, Charli himself called Kamala the ultimate “Brat” on X/Twitter. Yep, you heard it right. Whether you see it as bold and assertive or a bit too much is up to you, but as voters watch Harris unleash the ultimate Brat energy as she climbs the approval rankings, Veep might actually be delivering.
Let’s take a closer look at the masterminds behind the memes we see. Who is creating them, where are they popping up, and what are they all about? From viral Venn diagrams and vibrant green video edits to coconut-themed jokes, Gen Z and the Harris campaign have cleverly co-opted some of the VP’s most memorable, and sometimes awkward, moments and transformed them into content that resonates deeply with young voters on social media. Navigating these intense and chaotic times has been an eventful journey. What initially seemed like simple missteps are now being celebrated as a display of genuine, unfiltered authenticity inspired by Charli’s iconic album. According to fans, what were once simple jokes have evolved into powerful icons of a fresh political perspective that speaks directly to Gen Z.
And Harris herself has gotten in on the meme action. Following Biden’s dramatic announcement, her official campaign account on X/Twitter changed from @BidenHQ to @KamalaHQ, fully embracing her internet-savvy charm. Her campaign will definitely be full of unexpected twists and turns. Her X/Twitter banners feature a playful “Brat” theme, and her profile description reads “providing context,” a clever nod to the meme culture that has endeared her to a new generation of supporters. With this approach, many believe Harris can make a serious impact in the next election.
Imagine Chapel Roan reworking “Femininomenon” into an official “Camaraninomenon” remix, adding some summer marketing to the mix and it’d drive more Gen Z and millennial participation than anyone could fathom.
— OB/GaYN🌴🥥 (@OBGaYN) July 22, 2024
Brat Summer becomes President Kamala 💚💚💚🥥🌴🇺🇸
pic.twitter.com/EFitBuQh2L https://t.co/sbEsXGW2es
— Mike Hall 🏳️🌈🥥🌴 (@MichaelDrummey) July 22, 2024
Rachel Zegler on Instagram
(Citing Kamala Harris and Charlie XCX’s “Brat”) pic.twitter.com/hGpN68rbvT
— Rachel Zegler Daily (@ZeglerDaily) July 22, 2024
If Kamala Harris isn’t going to play Brat Coconut Tree remixes at her convention, is it really worth it? pic.twitter.com/k1cEzZTSk7
— Hayley (@hayley_g) July 21, 2024
Kamala to bring Charlie XCX to the Democratic National Convention pic.twitter.com/pDdVP0Qrbe
— Keith 🌴🥥 (@nagy_minaj) July 22, 2024
Hey, someone made a bratty parody of Kamala Harris on TikTok pic.twitter.com/hItzZ6fCOs
— Seamus 🇵🇸 (@shartnusg) July 21, 2024
BRAT Kamala shirts are already on Fire Island. Gays move fast. pic.twitter.com/Zq3e9yctzv
— Michael Del Moro (@MikeDelMoro) July 21, 2024
2024 Presidential Debate pic.twitter.com/L6DoEghFTq
— TervisScoot (@tervisscoot) July 21, 2024
Regardless of whether Harris wins any votes this fall, or even if she wins the Democratic nomination at all, one thing is clear: Gen Z loves memes. Very much. Kamala is synonymous!