Dubai, United Arab Emirates – Future Food Foundry (3F), a UAE-based leader in innovative agri-food technology, has announced a significant investment in longevity brand company Greeneration. This strategic transaction is a critical step forward for 3F in building a unique ecosystem of companies and technologies that will revolutionize the future of food production.
Greening is rapidly playing an important role in Dubai’s agricultural environment. Premium Specialty Vegetable Vertical Farm specializes in hyper-local cultivation, supplying premium edible flowers, microgreens and specialty leaves for the needs of fine dining professionals.
With this investment, 3F will help Greeneration expand beyond fine ingredients into fine dining. Greeneration’s ultimate vision is a longevity brand company focused on health and sustainability. This new direction includes superfoods, adaptogens, medical herbs and more, delivering products that support long-term vitality and overall well-being for end customers.
This strategic tranche will be used to help Greeneration achieve break-even and launch the first sub-brand of the longevity platform, while continuing to support food safety and UAE culinary excellence .
“Our investment in Greeneration marks a pivotal moment in 3F’s mission to create a new generation of restorative superfoods,” said Leo Musatov, co-founder and managing director of Future Food Foundry. “Greeneration’s rapid commercial success demonstrates their innovative approach, which will soon become widespread.” While technology is a key factor in establishing a company that is a leader in its field and is financially independent, new functional food-focused products aimed at extending lifespan have helped the business We are transforming into a “longevity brand company.” As we continue to grow, this partnership will not only strengthen Greeneration’s success, but also support our efforts to strengthen food security in the UAE and help the region continue to thrive amid global food supply challenges. We guarantee that you will be able to thrive independently. ”
Roman Ulyanov, founder of Greeneration, said: “We are excited to partner with Future Food Foundry as we share the same vision for the future of food.” “This investment strengthens our economic success as a supplier of premium ingredients for HoReCa.” as well as supporting our transition to a longevity brand company. We bring to market new product categories centered around sustainable health, anti-aging, holistic health and preventive care. Paving the way to a healthier, more sustainable future.”
The UAE’s heavy dependence on food imports has long been a challenge to the country’s food security. By supporting Greeneration to grow and expand, 3F is directly contributing to reducing this dependence and advancing the UAE’s vision of a resilient and self-sufficient food system. Greeneration’s vertical farming technologies, including water-efficient hydroponic systems and environmentally responsible practices, align perfectly with 3F’s mission to blend innovative technology and traditional knowledge towards a more sustainable future. Match.
For more information, visit Future Food Foundry (https://futurefoodfoundry.com/) or Greeneration (https://greeneration.ae/).
About Future Food Foundry
Future Food Foundry (3F) is an agri-food technology company specializing in the development, construction, management, and distribution of advanced high-tech solutions for sustainable plant superfoods, controlled environment agriculture, and alternative proteins. As part of the United Nations-led global effort to increase food sustainability, 3F is working to foster more sustainable and resilient food systems.
3F’s management team has established strong partnerships with advanced food technology companies in Europe, UAE, Australia and Singapore. The company is deploying an aggressive growth strategy to expand these scalable food solutions across markets in Asia, the Middle East and Africa. We are focused on developing state-of-the-art R&D and production facilities and innovative go-to-market strategies in the UAE and Singapore in collaboration with local government agencies. Future expansion includes establishing operational hubs in MENA and Asia Pacific.
About greening
Greeneration, a high-end vertical farm in Dubai, specializes in growing and supplying premium edible flowers, specialty vegetables and microgreens for HoReCa. With a recent investment from Future Food Foundry (3F), the company is expanding beyond growing premium ingredients to building longevity brand companies. Greeneration’s new direction introduces superfoods, adaptogens and medicinal herbs to promote sustainable health, anti-aging and holistic wellness for end customers. Committed to health, sustainability and food security, Greeneration combines cutting-edge agricultural technology with a focus on long-term vitality and resilience.