Channel 4 has launched its first live social brand entertainment series with Nicolette.
Future Me is a new four-part digital series that follows the journeys of lifelong smokers, parents, couples and vapers to quit smoking.
Would the experiences and opinions of these smokers or e-cigarettes change if you asked them the same questions on day 0 and day 60 of the experiment?
Emotional, educational and inspirational. Viewers are taken on the journey of people dedicated to quitting smoking, sharing their first-hand emotional experiences, milestones, and hopes. These honest, individual stories are meant to inspire and break down misconceptions about the quit smoking journey and nicotine replacement therapy.
You can watch it as a TVC on Channel 4’s YouTube, Facebook, TikTok and Instagram, and all episodes are also available on Nicorette’s website. The series is produced by 4Studio Productions and commissioned by Hanz MacDonald. This project was carried out in cooperation with the agency UM.
Hunts McDonald, Digital Development Executive at Channel 4, said: After watching this series, we hope viewers will feel inspired, become more aware of what happens when you quit, and gain practical tips. ”
Janine Smith, Head of Content at 4Studio, said: “Future Me highlights the unique content expertise that 4Studio Productions can bring to brands as a social-first content creator working with major broadcasters, while also relying on 4Studio’s award-winning capabilities. ” Set up your social programs and schedule. ”
Nicola Sunshine, Brand Director Nicolette said: “Quiting smoking is one of the greatest things you can do for your health, but it can also be the most difficult. At Nicorette, we help smokers and vapers personally quit tobacco and nicotine. That’s why we’re working with Channel 4 to bring these authentic and candid real-life experiences to viewers in new and innovative ways through this socially branded entertainment series. I hope this story inspires and supports others who are taking positive steps towards quitting smoking for good.”
Lynn Barclay, Partnerships Lead at UM, said: “We are extremely proud to have partnered with Channel 4 and Nicorette to bring this docu-social series to life. This partnership is a great opportunity for Channel 4 to deliver creative storytelling and help people quit smoking. It’s a true collaboration that combines Nicorette’s efforts to help you quit smoking. Together, we create an engaging and powerful series packed with meaningful insight and support for smokers and vapers looking to quit. At UM, we believe in the power of creativity to build unique brands. Nicolette and Channel 4 understand the nuances of individual quit journeys and tell their stories in an authentic way. A perfect example of our continued commitment to communicating.”
Future Me joins Channel 4’s diverse and innovative branded entertainment slate, delivering compelling ideas tailored to each client. This includes a campaign with the Department for Education titled ‘How to Love Your Job’, Tiny Day Trippers with Dairylea and a second partnership with Vinted on Second Hand Showdown.
Pippa Considine
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