Air India has launched its new ‘VISTA’ wireless in-flight entertainment (IFE) service across its existing wide-body fleet, excluding the newly introduced Boeing 777s and A350s.
Powered by Bluebox Aviation technology, Vista allows passengers to access entertainment content on their own devices. The initiative marks Air India’s foray into streaming IFE with further expansion planned. Vista leverages Bluebox’s experience and reliability data from its partnership with Vistara to provide passengers with a seamless entertainment experience.
“We are delighted to partner with Air India,” said Kevin Birchmore, vice president of global sales at Blue Box. “Together, we aim to set a new standard for customized customer experiences and uninterrupted enjoyment that reflects both Air India’s commitment to excellence and our own commitment to engaging and entertaining our customers on board.”
Vista allows you to stream content on devices including iOS, Android, Windows, and macOS. The service also features a live map display for flight tracking to keep passengers informed and engaged.
Air India’s content library offers over 950 hours of entertainment including timeless favourites, award-winning films, short films, acclaimed series and curated content for kids. The library is regularly updated to ensure a diverse selection.
“At Air India, we constantly strive to anticipate and meet the evolving needs of the modern traveller,” said Rajesh Dogra, chief customer experience officer, Air India.[Vista] “It allows for seamless integration of personal devices and enhances the overall travel experience for customers,” he added.
Vista is also planned for introduction on narrow-body aircraft in future.