Astra Tech-owned fintech company PayBy has launched a new point of sale (POS) system in the UAE.
The system is the first of its kind in the region to enable payment links and QR codes to be generated directly from the POS terminal, a feature aimed at streamlining both online and offline payment processes and eliminating the need for additional external platforms.
Citing Dubai Chamber of Commerce and Industry, zawya.com reported that the UAE is home to more than 450,000 merchants across various sectors. Visa’s research found that 65 percent of these merchants struggle to manage multiple payment systems and integrate online and offline transactions, highlighting a huge demand for more efficient payment solutions.
PayBy’s new POS system supports a variety of payment methods, including bank cards, Alipay+, WeChat, Botim Wallets, Apple Pay, Samsung Pay, Google Pay and NFC payments. The system aims to improve convenience and security for merchants who accept payments from a wide range of domestic and international customers by enabling them to generate payment links and QR codes directly from their terminals.
Astra Tech officials quoted by Zawya said PayBy is focused on meeting the changing needs of customers and simplifying the payment process. They highlighted that being the only merchant acquirer in the UAE to offer this feature from POS terminals is a notable achievement, providing merchants with flexibility and increased efficiency in the UAE’s complex market.
PayBy’s Recent Initiatives
PayBy’s commitment to supporting innovation extends to partnerships that improve the payment experience. The integration of popular payment options such as WeChat Pay caters to the needs of international customers, including Chinese tourists. The comprehensive suite of payment methods available in PayBy’s POS system is designed to support both online and offline transactions, providing retailers with a powerful toolset to address their payment needs.
PayBy’s parent company, Astra Tech, is a UAE-based technology development group known for its Ultra App. Astra Tech acquired PayBy and VoIP app Botim in 2022 to begin transforming service accessibility. Botim forms the core of Ultra App, which aims to integrate a range of everyday services for users.