Video production is a lot of work, so the idea of outsourcing the work is very appealing, especially with the emergence of generative AI tools that can create everything from scripts to thumbnails.
But there are reasons why creators don’t hand over their YouTube channels or TikTok accounts to services like ChatGPT or RunwayML: First, some viewers strongly oppose creators’ heavy use of AI-generated tools, and more importantly, creators recognize the need to maintain a human connection with their audiences.
This isn’t to say that creators aren’t incorporating generative AI tools into their video workflows — they’re just being careful not to let AI dominate their videos and adopting policies to govern their use, as explained in the video below.
“If there is any scripted language by ChatGPT, it’s a violation of our policies,” said Hank Green, who runs the YouTube channel Vlogbrothers with his brother John and is a co-founder of the annual creators conference VidCon.
https://digiday.com/?p=550835