Atlanta will be Cosm’s third location, joining Hollywood Park in Los Angeles, California and Grandscape in The Colony, Texas.
ATLANTA , July 22, 2024 /PRNewswire/ — Centennial Yards Company today announced it has signed a long-term lease with Cosm, a leading immersive technology, media and entertainment company, to build a 70,000 square foot, three-story immersive entertainment venue offering live sports and experiential entertainment in Shared Reality as part of Centennial Yards’ Sports and Entertainment District. Cosm will be the first addition in Centennial Yards’ next phase of development, bringing approximately 470,000 square feet of entertainment, retail and restaurant space, including a flagship hotel, to the 7.5-acre site adjacent to the Atlanta Hawks’ State Farm Arena, Mercedes-Benz Stadium, home of the Atlanta Falcons and Atlanta United, and the Five Points MARTA station, connecting the site to the rest of the city.
Cosm is the first addition to Centennial Yards’ next phase of development, which will bring approximately 470,000 square feet of entertainment, retail and restaurant space, including a flagship hotel, to the 7.5-acre site adjacent to the Atlanta Hawks’ State Farm Arena and Mercedes-Benz Stadium, as well as the Five Points MARTA station, which will connect the site to the rest of the city. (Credit: CIM Group/Courtesy of Centennial Yards)
With a storied history of building some of the world’s most innovative experiences, Cosm is redefining how the world experiences content through Shared Reality – experiences that bridge the virtual and real worlds by blending cutting-edge visuals with the energy of crowds and premium food and beverage services. The company’s category-defining live experiences take fans to the sidelines of CFP playoff games, courtside at NBA games, inside the Octagon at UFC Championship games, on the pitch for the Premier League’s biggest matches and in the front row at the most popular events around the world.
“The Cosm experience is one of a kind, using shared reality technology to give guests front-row access to global events from downtown Atlanta at Centennial Yard,” said Brian McGowan, president of Centennial Yard. “The addition of Cosm to our existing world-class sports venues will position Centennial Yard as the entertainment epicenter of Atlanta, bringing together people of all ages with a fantastic mix of sporting events, music, bars, restaurants and retail.”
“Atlanta is a passionate sports city with a rich history of hosting some of the world’s biggest events, including the Olympics, Super Bowl, CFP National Championship, NCAA March Madness and the FIFA World Cup,” said Jeb Terry, CEO and President of Cosm. “In fact, my favorite memory is winning the Peach Bowl in 2001 at the Georgia Dome. Now, more than 20 years later, Cosm at Centennial Yards is a perfect fit with State Farm Arena, Mercedes-Benz Stadium and the Atlanta Convention Center, helping to make Centennial Yards the sports and entertainment capital of the South. We are excited to work with CIM Group to make Atlanta our third location and bring Shared Reality to the East Coast.”
Cosm’s third venue at Centennial Yards will span 70,000 square feet and feature the company’s signature technology throughout, including an 87-foot diameter 12K+ LED dome. Working with award-winning architecture firm Gensler, the venue expands on the master design of Cosm’s first and second venues in Los Angeles and Dallas, embodying their values and iconic features while incorporating unique features that reflect Centennial Yards and the Atlanta community as a whole.
The company’s live sports programming lineup continues to expand through official partnerships with ESPN, NBA, NBC Sports, TNT Sports, FOX Sports, UFC and more, enabling guests to experience live shared reality productions of the world’s biggest sporting events.
In addition to live sports, Cosm’s programming will also showcase immersive art experiences from members of the Cosm Studios Creator Program, including Cirque du Soleil’s timeless classic “O,” award-winning new media artist Nancy Baker Cahill, filmmaker, director and Planetary Collective co-founder Guy Reid, renowned DJ and artist Chris Holmes and acclaimed composer and new media artist Ricardo Romaneiro.
“With Centennial Yards, we have the opportunity to reinvent a key area of Atlanta as an attractive walkable destination for residents and visitors, and key to that effort is attracting unique and compelling businesses like Cosm to draw people to the neighborhood,” said Shaul Kuba, co-founder and principal of CIM Group. Centennial Yards Company serves as the master developer for Centennial Yards and is comprised of a partnership between affiliates of CIM Group and a group led by Tony Ressler.
Development of Centennial Yards is already well underway with construction of a 19-story boutique hotel and a 19-story residential tower, along with groundbreaking for additional retail and residential space later this year. Centennial Yards is a transformative project for Atlanta and one of the largest private developments in the United States. The project will transform a significant but underutilized portion of downtown Atlanta, formerly known as “The Gulch,” into a dynamic, vibrant, 24/7 community. With a master site plan designed by a global team, the 50-acre Centennial Yards development will also include new city blocks, public open space, up to 12 million square feet of new modern retail, hotel and residential buildings, and world-class sports and entertainment venues.
A timeline for the opening of Cosm’s Atlanta venue and a schedule of post-opening events will be released at a later date.
About Centennial Yards
Centennial Yards is a transformative, $5 billion mixed-use development in Atlanta, the Southeast’s largest and most impactful market. One of the largest and most ambitious city center developments in the country, Centennial Yards will revitalize 50 acres of underutilized land in the heart of Downtown Atlanta, connecting surrounding communities and creating several new city blocks at the railroad junction on which the city was founded. When complete, Centennial Yards will deliver 8 million square feet of world-class new commercial and residential space, consisting of 4 million square feet of dynamic retail, entertainment, modern offices, hotels and 4 million square feet of new housing, as well as vibrant public realm providing outdoor gathering space for all Atlantans and visitors to Centennial Yards. Anchored by major downtown attractions such as Mercedes-Benz Stadium and State Farm Arena, one of the Southeast’s largest sports and entertainment districts will include restaurants, bars, live music venues and other hospitality destinations. With multiple MARTA stations connecting the campus to other parts of the city and close to the Atlanta BeltLine, Centennial Yards is expected to bring improved connectivity, walkability and a 24/7 living environment to downtown Atlanta. Centennial Yards Company is serving as the master developer for Centennial Yards and is comprised of affiliates of CIM Group in partnership with a group led by Tony Ressler. For more information, visit www.centennialyards.com.
About COSM
Cosm is a leading experiential media and immersive technology company that is redefining how the world experiences content. With a history of building the world’s most innovative experiential technologies, Cosm delivers sensory experiences for every type of fan, from sports and entertainment to immersive arts and education. The company’s immersive venues bridge the virtual and real worlds through pioneering technology that expands the realm of possibility, connecting people together in a shared reality. As the company continues to expand to new cities and countries, Cosm inspires shared passions and delivers believable experiences to guests around the world. For more information about Cosm, visit www.cosm.com and follow us on Instagram. twitterFacebook, LinkedIn, TikTok, etc.
About CIM Group
CIM is a leading investment firm and alternative asset manager. Since 1994, CIM has delivered over $60 billion in significant real estate and infrastructure projects, striving to create value in projects and positively impact people’s lives in communities throughout the Americas. CIM’s diverse team of professionals applies extensive knowledge and a disciplined approach through the hands-on management of real assets to provide exceptional service to clients, stakeholders and the communities we serve. For more information, please visit www.cimgroup.com.
Source: Centennial Yards Company