Miroma Group has combined three high performing agencies to create one multi-service agency for the entertainment and sports industry, led by experts in each field and covering the three most in-demand areas of marketing.
Multiple is a full-service creative content agency formed from the merger of three Miroma-owned agencies: entertainment marketing specialist Way To Blue, influencer marketing agency New Stance and social-led content agency Contented.
The agency consists of global PR, influencer and social media teams and an end-to-end content production studio, with a dedicated data insights and strategy team underpinning all departments and outcomes.
The conference will bring together a host of industry-leading clients including Paramount, Sony Pictures, NBC, Sky, Universal Pictures, English Cricket, BFI, Beats, Spotify and music giant Hamilton.
The launch of Multiple comes as the need for brands to find a trusted agency partner with an array of specializations has become an increasingly important priority as clients seek agencies that can deliver a passion for creative excellence, leveraging AI to drive optimized solutions and streamlined operations.
The three agencies have collaborated extensively on client work for many years, but as synergies in clients, culture and ambition truly emerged, they recognised the potential opportunity to come together as a unified organisation, solidifying their collective position within the industry as proven, trusted specialist partners.
Multiple puts content at the heart of their approach through influencers, social media, PR and more, ensuring seamless collaboration from strategy, ideation to execution. Leveraging deep consumer insights, the team acts as an extension of their clients’ in-house teams to create powerful campaigns with impactful delivery, helping to forge true connections between brands and audiences.
The leaders of the three businesses – Adam Bullock of Contented, Rebecca Winch of Way to Blue and Mark Keisner of New Stance – share leadership of Multiple while each focusing on their own areas of expertise.
Adam will be responsible for operations and growth as Chief Operating Officer, Rebecca will be Chief Delivery Officer and Mark will be appointed Chief Strategy Officer, overseeing the strategic direction of the client and data-driven insights division.
Adam Block, COO of Multiple, said, “The demand for multi-service agencies is growing not just among our clients but across the industry. As an agency, we look at our individual skill sets and expertise to stay ahead of the curve and believe our combined superpower of services can give clients exactly what they need in today’s marketing environment. By offering existing and new clients unprecedented access to a full-service social content agency, leveraging our deep knowledge of entertainment, culture and sports, we provide highly valued work in an increasingly noisy industry.”
Rebecca Winch, CDO at Multiple, said: “We’re thrilled to be joining forces with two other incredible agencies who are already delivering best-in-class results to form Multiple. This gives us the opportunity to offer our clients a true end-to-end service solution, which we’re incredibly excited about. By combining our deep passion for authentic content production with our seasoned expertise in delivering exceptional results, we can’t wait to demonstrate how Multiple can impactfully elevate our clients’ brands.”
Mark Keisner, CSO at Multiple, added: “We are excited to announce the launch of Multiple, a strategic leap that consolidates our unparalleled expertise and innovative strategies across all disciplines, enabling us to drive efficiencies and leverage cross-functional learnings to implement cutting-edge solutions in an ever-changing marketplace. Whether through a single service or an integrated suite, Multiple can now better understand our clients’ needs through a deep audience understanding that is critical to achieving success.”