X, the Elon Musk-owned platform formerly known as Twitter, is making major changes to its creator revenue sharing program.
On Wednesday, the social media company announced that it will start paying creators who monetize with X based on engagement from X premium users. According to the X Help Center documentation, this change is scheduled to take effect on November 8th.
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X Premium Users are those who pay for X’s paid subscription services, which start at $8 per month. Users will know if their account is registered with X Premium because registered accounts will see a verified blue checkmark badge next to their username.
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Under the previous monetization system, X monetized users were paid based on the number of ads served to X premium users in response to their content.
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With the new monetization system, X Premium users will continue to be the only viewers who can be monetized. However, the number of ads you view is no longer relevant. In fact, users can now get paid for content that doesn’t contain any ads at all.
Earnings depend on the number of replies, reposts, and likes made by X Premium users to your content.
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What these changes mean to the X Creator revenue sharing program
According to Mr. X, this change should increase the amount paid by monetized users.
The company claims that X Premium, which has long struggled to attract subscribers, is growing since it launched shortly after Musk took over.
“The more premium subscriptions we have overall, the more revenue we earn,” the company said in a post from its official X account.
With this change, it appears that X is trying to focus on increasing revenue from X Premium subscriptions rather than decreasing ad sales. X previously reported a nearly 40% drop in revenue as advertisers fled the company.
However, this monetization change may also result in a change in platform culture. Since launching its monetization program, X has already made changes to its platform as users noticed that many monetized accounts often posted controversial content simply to provoke anger. Masu. This type of clickbait draws a lot of attention to your content and the ads on it. This will result in large payments to these creators.
But previously, X didn’t monetize certain types of content deemed unfriendly to advertisers, such as pornography or graphic violence. The type of clickbait that thrives on X could become “anything goes” as ads no longer have any impact on creators’ revenue.
Mashable has reached out to X about the potential impact on content. I’ll update if I get a response.