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Newsrooms can harness the power of AI to deliver personalized election content, track real-time voter sentiment, and optimize engagement and revenue growth. AI tools like Nota and Chartbeat can analyze changes in user data and sentiment, allowing publishers to offer customized content that resonates with specific audiences. By enhancing the reader experience and streamlining workflows, AI can help media companies improve audience engagement and maximize advertising opportunities during this high-stakes election season. Ultimately, these strategies not only increase revenue, but also ensure that voters remain well-informed and engaged with important election coverage. To enhance its already successful “Best of the Best” campaign, the Tampa Bay Times partnered with Elite Insights to address missed opportunities in digital advertising. Using Elite Insights’ software and expertise, the Times integrated a streamlined digital strategy, allowing its sales team to focus on selling while Elite handled the logistics. This collaboration has set a new standard for digital engagement, with impressive results including 260% revenue growth and over 425,000 community votes. 209 Multimedia recently leveraged Column’s Public Notice Platform to streamline legal notice and obituary management, transforming a labor-intensive process into an efficient workflow. Salesa Shute, who oversees legal notices, obituaries, and advertising, previously spent hours processing ads manually, a process prone to human error. Now, thanks to Column, Shutes can process legal ads five times faster, with significantly fewer errors and saving the company time and money.
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