DUBAI, UAE: The “EUROPEAN RICE” campaign debuts in the UAE, with a series of engaging activities, events to promote the superior quality, sustainability and versatility of rice grown in the European Union. , provide content. The initiative aims to increase the visibility and competitiveness of EU rice in this important market through various promotional activities targeting consumers, food industry professionals, nutritionists and influencers. .
The campaign includes a range of activities including B2B dinners, exclusive events and participation in the Gulfood exhibition to connect EU rice producers with key stakeholders such as importers, distributors, retailers and chefs. Included.
To further expand its reach, the “EUROPEAN RICE” campaign has implemented a dynamic social media strategy, leveraging Instagram and other digital platforms to promote recipes, cooking tips, traceability and sustainability of European rice. Share inspiring content such as educational materials about.
For more information about the “EUROPEAN RICE” campaign, upcoming events and social media activities, please visit our website or follow our social media channels.
Facebook: European Rice – https://www.facebook.com/europeanrice
Instagram: rice_eu – https://www.instagram.com/rice_eu
YouTube:rice_eu – https://www.youtube.com/rice_eu
Website: www.europeanrice.eu
About the “European Rice” campaign:
The ‘EUROPEAN RICE’ campaign is an EU-funded initiative dedicated to promoting the benefits, sustainability and versatility of European rice in the UAE and other global markets. This is in line with the EU’s objective to emphasize sustainable practices and high quality standards and to increase the competitiveness and market presence of EU agri-food products around the world.
European Union supports campaign to promote quality agricultural products
Funded by the European Union. However, the views and opinions expressed are those of the authors alone and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the licensing authorities can be held responsible for them.