United Arab Emirates – Toluna, the world’s leading market research consultancy, technology and panel provider, pushes the boundaries of innovation by delivering AI-driven research solutions that prioritize creativity, quality and customer benefits. It’s expanding. Toluna helps businesses in the UAE and Gulf region make smarter, faster, and more informed decisions by seamlessly integrating artificial intelligence into every step of the research process.
Today’s fast-paced markets, especially in the Gulf region, require businesses to respond quickly to evolving consumer behavior. Toluna’s AI-powered solutions address these needs by providing a significant competitive advantage. Combining the potential of AI with human intelligence and expertise, a blended approach defined as “augmented intelligence” enables new AI-driven solutions to give clients faster access to critical insights and align with market trends. You will be able to take action proactively and with confidence. These solutions reduce the time required to collect and analyze data and provide deeper insights in real time.
synthetic data
Achieving both speed and quality is one of the hallmarks of Toluna’s approach. Toluna’s new synthetic data solution, HarmonAIze Boost, leverages synthetic data to efficiently analyze niche and hard-to-reach audiences, helping businesses avoid the delays associated with traditional data collection. We help you discover hidden patterns and gain a deeper understanding of your market.
Get more insights from open-ended questions
SmartCloud uses AI to transform unstructured, free-form survey responses into actionable insights by extracting themes and analyzing sentiment. This is especially valuable in Gulf markets where understanding consumer preferences across diverse markets is key. Complementing this is the AI-driven QProbe, a research feature that enhances the depth and breadth of open-ended survey responses to surveys. Through stimulus detection and interpretation, the tool identifies unsatisfactory responses to open-ended questions, after which personalized follow-up questions are generated to obtain more detailed information.
data quality
QSphere applies advanced AI-driven quality controls throughout the research process, ensuring accuracy and reliability of collected data while saving clients valuable time cleaning and processing data. Together, these tools allow businesses to access deeper insights while significantly reducing time-consuming processes.
“At Toluna, unlocking the full potential of AI is key to delivering deeper insights and increasing speed to action. AI is at the heart of the Toluna business and our AI strategy is “AI Everywhere.” ” and that’s exactly what we call it,” says Georges Akkaoui, Toluna’s regional director for the Middle East and Africa. “By combining the power of artificial intelligence with our commitment to excellence and quality, Toluna is transforming market research. Our solutions enable our clients to gain deeper insights faster and more cost-effectively. , you will be able to make smarter decisions that will lead to business success.”
Akkaoui further elaborated that Toluna’s AI Everywhere strategy is built on three pillars. “The first pillar is client insights. We provide companies with tools and advanced methodologies that drive deeper insights and accelerate decision-making. High-quality real-world data is also the foundation of robust synthetic data, which is exactly what we recently announced with our third suite of synthetic data tools. The pillars are focused on platforms and tools, with the Toluna Start platform at the core of an ecosystem designed to improve efficiency and quality across the research and delivery process.”
As the Gulf region continues to grow and innovate, Toluna is well-positioned to help businesses navigate the complexities of today’s market and consumer environment. By providing advanced AI-driven tools that prioritize client interests, creativity and quality, Toluna ensures businesses in the region have the strategic insights they need to succeed in an increasingly competitive environment. Masu. The company’s focus on providing actionable real-time intelligence helps businesses in the Gulf region and around the world respond effectively to consumer behavior and stay ahead of competitors.
About Torna
Toluna is the world’s leading research and insights provider that empowers clients to make smarter, data-driven decisions. The combination of our flexible platform, cutting-edge technology, expansive portfolio, and passionate experts allows us to simplify our clients’ lives and make a huge impact on their businesses.
From DIY to full-service consulting, Toluna’s unique approach can be customized to fit your time, budget, and resource needs. With over 40 offices around the world, we provide research to the world’s leading brands in over 100 countries.
For more information, please contact us below.
Lima Termos
Communication Consultant/TMCC
Email: rima@comtmcc.com