October 6, 2024, 5:29am | Written by Adam Shaw | No comments
Asia performed well in the branded entertainment and branded content categories. The jury awarded Wolf BKK the Grand LIA in the Branded Entertainment category for its exceptional “Uncle KFC’s Rice Bowl” campaign, while Wolf BKK also received a Gold Award for the same campaign. “Ghost Skins” by Cheil PengTai Beijing and “No Smiles” by TBWA\Hakuhodo Inc, Tokyo won gold awards in this category. In the branded content category, TBWA\Media Arts Lab Shanghai won the Gold Award for “Shot on iPhone – Little Garlic Chinese New Year.”
In total, the jury awarded 29 statues to Brand Entertainment, including 1 Grand LIA, 12 gold, 8 silver, and 8 bronze statues. Three finalists were also recognized.
Asia also won two silver awards for Chew Jai and Friends Bangkok’s hilarious “Sampakorn Not Sammacorn” and TBWA\Media Arts Lab Shanghai’s “Shot on an iPhone – Little Garlic Chinese New Year.”
Bronze medals were awarded to VML, Mumbai and Coca-Cola for ‘Sing to Remember’.
In the branded content category, Menlo Park’s META won the prestigious Grand LIA for their outstanding work on Whatsapp titled “We Are Ayenda.”
Recognizing the best creations that captured the attention of consumers, the jury awarded a total of 19 statues, including 1 Grand LIA, 5 Gold Statues, 10 Silver Statues, 3 Bronze Statues, and 1 Finalist name has been selected.
“The Sound of Violence” by Daiichi Daiichi Hong Kong and “Ghost Skins” by Daiichi Daiichi Pengtai Beijing for Samsung both received bronze.
The Branded Entertainment and Branded Content jury was led by Juan Woodbury, Executive Vice President and Head of Branded Content & Entertainment at Prose on Pixels Chicago.
See the Branded Entertainment winners
See the branded content winners
See the Gold winners below.