The new regulation, which took effect in mid-August 2024, aims to curb unsolicited marketing calls and protect consumer privacy. Businesses now have to follow specified channels and timings to promote their products and services.
TDRA authorities emphasize that it is strictly prohibited for individuals to use personal landline or mobile phone numbers for marketing purposes, whether for their own benefit or on behalf of a customer.
Authorities have warned that violators face stiff penalties, including fines of up to Dh150,000, warnings, and license suspension or cancellation. Repeat offenders may also be denied access to telecommunications services in the UAE for up to one year.
18 Types of Violations: This resolution outlines 18 specific violations related to telemarketing practices.
Fines and Penalties: Violators are subject to hefty fines ranging from Dh10,000 to Dh150,000 depending on the severity of the violation.
Individual Penalties: Individuals who engage in unauthorized telemarketing may be subject to fines and/or telephone line disconnection.
No Personal Numbers: The use of personal numbers for telemarketing is strictly prohibited.
DNCR Compliance: Businesses must respect the Do Not Call Register (DNCR) and avoid contacting individuals who have opted out.