VANCOUVER, British Columbia – Canucks Sports & Entertainment (CSE) announced today that Molson Coors Beverage Company has become the official beer sponsor of the Vancouver Canucks, Abbotsford Canucks and Vancouver Warriors, and a new partner of Rogers Arena and Abbotsford Centre.
“We are proud to announce our partnership with Molson Coors as an official partner of Rogers Arena and Abbotsford Centre,” said Michael Doyle, president, Canucks Sports & Entertainment Operations. “This new partnership brings CSE together with the iconic Molson Coors beverage family, including Molson Canadian, one of Canada’s most iconic beers, first brewed in 1959, and Coors Light, Canada’s most iconic light beer. Both CSE and Molson Coors believe in the importance of giving back and supporting the community, and we are excited to move forward together in this partnership.”
“We are thrilled to once again bring together Molson Coors and Canucks Sports & Entertainment,” said Chantal Butler, president of Molson Coors Canada. “This partnership brings together two iconic companies with a deep passion for their respective identities and the communities they serve. This is an exciting opportunity to partner with an organization and team that means so much to Canucks fans.”
The agreement brings together three major players: Canada’s largest and busiest sports arena, Canada’s top sports brand and a world-class beverage company. Rogers Arena and Abbotsford Centre will sell Molson Canadian and Coors Light and will feature Granville Island as their official craft beer, along with other select products from Molson Coors Beverage Company’s diverse portfolio, including Coors Seltzer and Visy.
Through this new partnership, Molson Coors will transform Club 500 at Rogers Arena into the Madri Exceptional Lounge, serving the latest addition to the Molson Coors portfolio: a crisp, Spanish-inspired lager, and section 119 of the L100 bar will become the Molson Hockey House.
About CSE:
Canucks Sports & Entertainment is a Western Canadian Sports & Entertainment leader providing world-class entertainment at multiple venues across British Columbia. From watching your first NHL game to singing along with your favorite artists, Canucks Sports & Entertainment strives to create unforgettable moments that inspire, excite and unite us all. No matter the score, the event or the night, our goal is to provide you and your guests with a world-class experience from the moment you arrive to the end of your event.
About Molson Coors
For more than two centuries, Molson Coors has been brewing beverages that connect people at every moment in life. From Coors Light, Miller Lite, Molson Canadian, Carling, Madri Exceptional and Staropramen to Coors Original, Blue Moon Belgian White, Vizzy Hard Seltzer, Coors Seltzer, Simply Spiked Lemonade, ZOA Energy and Creemore Springs, Molson Coors produces some of the beverage industry’s most beloved and iconic brands. While the company’s history is rooted in beer, Molson Coors reaches beyond the beer aisle to offer a contemporary portfolio of energy drinks, bottled spirits, ready-to-drink cocktails and ciders. For more information about Molson Coors Beverage Company, visit molsoncoors.com.