FILE – Sean Combs arrives at the Grammy Awards pre-show and ceremony honoring industry icons at the Beverly Hilton Hotel in Beverly Hills, California, on Saturday, Jan. 25, 2020. (Mark von Holden/InVision/Associated Press Photo, File) (Mark von Holden, InVision 2020)
NEW YORK — Sean “Diddy” Combs’ expansive music catalog has seen a surge in streaming numbers since his arrest and the unsealing of his indictment last week.
Music under his many musical aliases, including Diddy, Puff Daddy and P. Diddy, saw an average 18.3% increase in on-demand streaming in the week of his arrest compared to the week before, according to industry data and analytics firm Luminate.
It’s not uncommon for streaming numbers to increase after controversy: After a documentary about R. Kelly accused the R&B singer of sexual misconduct with women and underage girls, his streams nearly doubled.
Combs is charged with federal sex trafficking and racketeering, with an indictment detailing charges dating back to 2008 alleging that he abused, threatened and coerced women over a period of years “to satisfy his sexual desires, protect his reputation and conceal his conduct.” He has pleaded not guilty to the charges.
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