NOVA Selects Triton Digital’s Sounder to Deliver End-to-End Audio Advertising Solution
SYDNEY, Aug. 28, 2024 –(BUSINESS WIRE)–Triton Digital, a global technology and services leader in the digital audio, podcast and radio broadcast industries, today announced a partnership with NOVA Entertainment, Australia’s leading independent audio entertainment company, to implement Triton’s Sounder solution across NOVA’s entire audio portfolio, marking a major step forward for publisher-led audio advertising in Australia.
The partnership will bring to NOVA Entertainment unprecedented control over its audio advertising ecosystem through an end-to-end solution that leverages Sounder’s advanced contextual targeting capabilities, brand suitability and cutting-edge podcast promotion tools. Key capabilities include:
Best-in-class contextual targeting: Sounder’s advanced contextual targeting ensures ads are placed next to the most relevant content, maximizing the impact of campaigns across NOVA’s audio properties.
Premium Brand Placements: Sounder’s robust brand suitability measures give advertisers peace of mind when engaging with NOVA’s diverse audience.
AI-Powered Promotion Tools: Innovative podcast promotion tools will enhance discovery and engagement, driving listenership and monetization opportunities for NOVA’s growing portfolio of podcasts.
“Our partnership with NOVA Entertainment demonstrates our commitment to delivering publisher-led, end-to-end solutions that drive innovation in the audio industry,” said Richard Palmer, vice president of market development and strategy, Asia Pacific, Triton Digital. “By combining Triton’s technology with NOVA’s market leadership, we’re creating an ecosystem that gives publishers complete control over the advertising chain, from contextual targeting to brand safety and more.”
Through this partnership, Triton Digital continues to strengthen its presence in the Australian market. This news builds on the momentum of Demos+, which launched in Australia last year. Demos+ provides advertisers with advanced audience segmentation capabilities, driving more targeted and effective campaigns across the region. Additionally, Triton Digital publishes the Australian Podcast Ranker each month, providing unparalleled insight into the digital audio landscape to help publishers and advertisers make informed decisions.
“Integrating the Sounder solution into our offering further demonstrates that we are building best-in-class commercial products for our customers,” said Tim Armstrong, director of digital capabilities and data at NOVA Entertainment. “This technology not only enables us to provide advertisers with unparalleled targeting and brand safety, but also enhances our ability to effectively promote and monetize diverse audio content. This is a groundbreaking product that puts the power back in the hands of creators and publishers.”
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Triton Digital acquired Sounder in March 2024, bringing Sounder’s brand suitability solutions and AI-powered podcast understanding to Triton Digital’s existing audio streaming and podcasting technology. The acquisition enabled a more seamless, data-driven advertising experience for brands, agencies, publishers and podcasters, such as NOVA Entertainment.
For more information about Triton Digital, please visit https://www.tritondigital.com/.
About Triton Digital
Triton Digital® is a global technology and services leader in the digital audio, podcasting and radio broadcast industries. Operating in over 80 countries, Triton delivers innovative technology that empowers broadcasters, podcasters and online music services to grow their audiences, maximize revenue and streamline their day-to-day operations. Additionally, Triton powers the global online audio industry with Webcast Metrics®, a leading streaming audio measurement service, and Podcast Metrics, one of the industry’s first IAB-certified podcast measurement services. With unmatched integrity, excellence, teamwork and accountability, Triton is committed to connecting audio, audiences and advertisers to continually drive the growth of the global audio industry. For more information, please visit www.TritonDigital.com.
About NOVA Entertainment
NOVA Entertainment is Australia’s leading independent audio entertainment company, creating unforgettable experiences that listeners love and share. NOVA’s market-leading platform encompasses every aspect of live and on-demand audio experiences, underpinned by the creativity, expertise and innovation needed to create meaningful connections between brands and audiences. With approximately 6.3 million listeners, NOVA Entertainment has the largest audience of any metro network in Australia.
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contact address
Triton Digital’s Moxie Communications Group
tritondigital@moxiegrouppr.com