Faraday Future Intelligent Electric Inc. (Nasdaq: FFIE) (“FF”, “Faraday Future” or the “Company”), a California-based global shared intelligent electric mobility ecosystem company, today announced that Tin Mok has been appointed Head of FF UAE. Mr. Mok will lead efforts to collaborate with potential partners, explore strategic fundraising, business development, sales and marketing opportunities in the UAE, and the future execution of the China-US automotive bridge strategy in the Middle East.
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Faraday Future appoints Executive Director Tin Mok to head FF UAE (Photo: Business Wire)
In April 2024, the company announced the establishment of a Middle East sales company in Dubai, marking an important milestone in the company’s business expansion plans. With FF’s entry into the Middle East, the company aims to operate under its “third pole” geographic strategy, which includes the United States and China, both of which are known for their strong demand for cutting-edge, premium products.
Mr. Mok is Executive Vice President of FF and a member of the Board of Directors. Previously, he oversaw FFIE’s brand and marketing communications, O2O sales and after-sales, strategy development and execution of user operations, as well as the global user ecosystem team, including the establishment of the Eco-O2O direct sales system. Mr. Mok is a senior leader with over 15 years of management experience in the global consumer electronics, high-tech Internet industry and intelligent electric vehicle industry, and was a key executive who participated in the early establishment of FF. Prior to that, Mr. Mok served as Chief Marketing Officer of LeEco Holdings and CEO of LeEco Holdings Asia Pacific, where he successfully led product development in the United States, mainland China, India, Hong Kong, China, and other global markets, including the Asia-Pacific region. Mr. Mok also served as Vice President of a leading Chinese smartphone company, responsible for both the domestic and global rollout and expansion of smart products in China.
“We are excited and confident that a proven leader like Ting will take on a new leadership role as we expand our business within the UAE,” said Matthias Ait, Global CEO of FF. “Ting will bring strong experience and leadership to the company as we move forward to launch the FF brand and products in the UAE region.”
About Faraday Future
Faraday Future is a pioneer of the ultimate AI technology luxury super-high rise market in the intelligent EV era, and a company that has disrupted the traditional ultra-luxury car civilization represented by Ferrari and Maybach. FF is not just an EV company, but also a software-driven intelligent Internet company. Ultimately, it aims to become a user company by providing a shared intelligent mobility ecosystem. Driven by the pursuit of intelligent and AI-driven mobility, FF continues to be committed to advancing electric vehicle technology to meet the evolving needs and preferences of users around the world.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimate,” “project,” “expect,” “anticipate,” “plan,” “intend,” “believe,” “seek,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative of these words or expressions) are intended to identify forward-looking statements. These forward-looking statements, including statements regarding the UAE, Middle East and China-U.S. automotive bridge strategy, are not guarantees of future performance, circumstances or results and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside our control, that could cause actual results or outcomes to differ materially from those described in the forward-looking statements.
Important factors that may affect actual results or achievements include, among others, our ability to continue as a going concern and improve our liquidity and financial condition, our ability to pay our outstanding indebtedness, our ability to remedy the material weakness in our internal control over financial reporting and the risks associated with the restatement of previously issued consolidated financial statements, our limited operating history and the significant barriers to growth we face, our loss history and projections of continuing losses, the success of our workforce cost reduction plans, our ability to execute our vehicle development and sales plans and the timing of these development programs, our estimates of the size of the market for our vehicles and the costs to bring those vehicles to market, the rate and extent of market acceptance of our vehicles, our ability to cover future warrant claims, the success of other competing manufacturers, the performance and safety of our vehicles, current and potential litigation involving us, our ability to receive funds from and satisfy the conditions precedent to and complete the various financings described elsewhere; the outcome of future financing efforts (the failure of any of which could cause us to seek protection under bankruptcy laws); our indebtedness; our ability to cover future warranty claims; our ability to utilize our “at-the-market” program; and insurance coverage. general economic and market conditions affecting demand for our products; the potential adverse effects of the reverse stock split; potential cost, workforce and salary reduction measures may not be sufficient or achieve the expected results; conditions beyond our control, such as natural disasters, climate change, health epidemics and pandemics, terrorist attacks and civil unrest; risks related to our operations in China; the success of any remedial actions taken by us in response to the Special Committee’s findings; our dependence on our suppliers and contract manufacturers; our ability to develop and protect our technology; our ability to protect against cybersecurity risks, our ability to attract and retain employees, adverse developments in existing legal proceedings or the initiation of new legal proceedings and fluctuations in our stock price. You should carefully consider the above factors, as well as the other risks and uncertainties described in the “Risk Factors” section of the Company’s Form 10-K, filed with the SEC on May 28, 2024, as amended on May 30, 2024 and June 24, 2024, and updated in the “Risk Factors” section of the Company’s Q1 2024 Form 10-Q filed with the SEC on July 30, 2024, and other documents the Company files with the SEC from time to time.
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