[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Independent creators continue to perform well in the U.S. Top 50. Three of the five most-watched channels in the U.S. this week are from creators who have named their channels after them.
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Despite all the amazing creators and the work they bring to the top, kids’ channels still dominate our star-studded rankings.
Top 5
Toys and Colors has topped the US Top 50 for the second week in a row. As we noted last week, one of the channel’s greatest strengths is its production pipeline. Its constantly updating video library ensures it always has fresh content for its young audience. With 60 million subscribers passionate about Toys and Colors’ videos, the channel has far surpassed its competitors in the US rankings. Toys and Colors garnered 645 million weekly views, more than the total of last week’s chart-topper.
🥈 Alan Chicken Chow is the first of three aforementioned names to crack the top five in the US this week. The California-based comedy creator has been in the top five for YouTube Shorts since their launch, and he made a masterful use of the format in the last week of August, garnering 495.9 million views that week and on track to hit 45 billion total views to date. He’ll likely hit that milestone next week, but there are a few others close behind him on the rankings.
🥉 MrBeast is back, climbing back up to #3 in the US Top 50. The controversy surrounding his personal brand didn’t impact his viewership enough to push him down the rankings, but he did experience a slight drop overall as some viewers protested his main channel. Despite the slight subscriber drop, MrBeast still garnered 483.2M weekly views, 23% more than the previous week. His “Back to the Top of YouTube Challenge” appears to be going well.
🌟 Dylan Anderson’s viewership remained steady in the last week of August, helping him climb one spot in the US Top 50 as other channels overtook him. Anderson’s ability to aggregate viral clips while providing unique context and commentary has made him a regular on the US version of YouTube Shorts. With 394.6 million weekly views, Anderson has pushed his lifetime views to over 27 billion. He has 13 million subscribers and boasts other impressive numbers.
✨ J House jr., which was the runner-up in the US Top 50 last week, dropped to No. 5 due to a 43% drop in traffic week-over-week. The drop meant the family hub only had 339.4 million weekly views.
Top Gainers
This week, a familiar orange and blue ensemble has made an appearance in the US Top 50. And we’re not talking about the New York Mets. If you’ve been a parent or guardian of young children in the last decade, you may know Stevin John, who plays alter-ego Blippi, complete with thick orange glasses and matching suspenders and bow tie.
Blippi will be a familiar name to long-time Tubefilter readers, and we’ve covered many of his brand expansion efforts over the years, but despite the character’s widespread popularity, he’s fallen outside of the US Top 50 for several years now.
Blippi was a star on these charts four years before YouTube Shorts started to take off. He stayed in the US Top 50 for months, but his content, which was mostly long-form, struggled to keep up with the audiences that YouTube’s short-form all-stars were building.
But that’s starting to change as Blippi distributors try strategies that have worked in other channels: Moonbug Entertainment helped Cocomelon maintain its No. 1 spot in the U.S. Top 50 for several months by mixing short-form content with the brand’s traditional long-form entertainment.
The main Blippi channel currently has seven shorts with at least 10 million views. The most viewed of these shorts is two years old, while the second most viewed clip was uploaded a month ago and has already garnered over 45 million views.
Blippi’s multi-format approach helped him reach #35 in the US Top 50. John increased his traffic by 29% week over week, climbing 20 spots in the national rankings, and his main channel saw weekly views reach 125.5 million.
Parents, take note: With Blippi’s ongoing brand deals and exponential growth in YouTube traffic, we won’t be seeing him anytime soon, so you might want to get used to his ubiquitous orange and blue presence.
Channel Distribution
There are 38 YouTube Shorts channels in the top 50 in the US this week.
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